On Friday Woolworths kidnapped their creative agencies and brought them out to the farm for a day of getting in touch with their food, fabrics and drinks. 

Employees of Woolworths’ advertising and other agencies were invited to an Agency Strategy Day at a hotel in town, upon arrival they were told to grab their padkos and board a bus. 

Once on the farm they received gumboots and dungarees and Kalmoesfontein and other Swartland locals engaged the 120 guests at four different stations:

Cousin Louw got 47 of them to take off their shoes and pick waterblommetjies in the little pond.

Local sheep shearers showed them how to sheer and shared interesting facts about wool.

Assistant Winemaker Jasper put them to work pruning vines in the vineyards

And ‘drinkologist’ Kyle talked them through a tasting of the different components of our latest product, a Caperitif. 

Before they sat down to a delicious lunch with catered for by Gusto who experimented with pit cooking making Lamb Kleftico – or ‘stolen lamb’ – Salt Baked Trout, their trademark Calcots with romesco and herbed ‘taters. 

The event was organised by Studio HV.

Pictures from Instagram – for more search #agencydayout.